Website, Blog, and Social Content Optimization
Due to the evolution of things like the Internet, search engines, websites, blogs and social media networking sites, marketing activities have dramatically changed. The content (text) within print ads or mailers not only advertise a company’s website address, they now typically include text like, “Find us on Twitter” or “Like us on Facebook” along with the corresponding icons. Although traditional marketing campaigns are still being executed by many businesses, many companies have combined those efforts with online marketing activities.
As more consumers utilize the Internet to research a company’s products and/or services before making a purchasing decision, traditional marketing efforts must coincide with online campaigns. Therefore, it is imperative to coordinate collateral, advertising, and online marketing campaigns with the content of your company’s website, blog, and/or social media accounts. The content optimization experts of Cornerstone Consulting are looking forward to providing you with the optimized content for driving more sales.