How Small Businesses Compete With “Big Box” Retailers It is given that “big box” retailers can purchase their offerings at a significantly lower cost than most small businesses. Even so,…
It is likely that coupling Social Media with Customer Relationship Management (a/k/a “CRM”) will allow you to reach prospects and existing customers (a) more effectively in new and more effective…
Top Priority for Digital Marketers in 2013 is Content Marketing It is no secret that many “Madison Avenue” types agree that website “content marketing“ is the wave of the future. The…
Business Leaders Use Mobile Computing to Their Advantage If you are a business owner or hold an executive position in a larger enterprise, you would be well advised to contemplate…
Relevant Mobile Technology Increases Efficiency for Businesses Bank of the West, a diversified financial services holding company, headquartered in San Francisco, California, with more than 700 banking centers in the Midwest and…
Medical Device Industry Impacted by Federal Budget Process The recent federal “sequestration” machinations will have an impact on the medical device industry. Included in the $85 billion package are reductions…
Your Business Email List Can be an Asset While your attorneys and accountants might not let you include your email list as an asset on your company’s balance sheet, it is definitely valuable. …
Better Site Optimization Creating excellent website content and appearance requires significant amounts of planning and execution. Experts in the field know that time spent in achieving excellence at the outset…
Cloud-based Machine to Machine Solutions In an effort to meet the growing demand for machine-to-machine technology, Ericsson (NASDAQ:ERIC) and SAP AG (NYSE:SAP) recently executed an agreement to jointly market and…
The Study of Buying Behavior of Consumers in Florida Florida’s Bureau of Economic and Business Research (“BEBR”) was established in 1983 to conduct research concerning attitudes and buying behavior of consumers…